News, Articles, and other Resources
Here is a fantastic article on AI and how it is not here to take your job, it will help you do it better! In a world in which client budgets continually decrease, increasing organizational efficiencies through new technology tools is the best way recapture lost revenue.
Get to know CEO, Chris Bray, in a BiG Media CEO Exclusive. Why did he start an AI company? What did he do before BiG Media? And what lessons did he learn that he is bringing to BiG?
Every week you hear about another major media company increasing its hours of original content. This has created an “arms race” for original programming at traditional cable media companies. For those in the production game, all of this investment in original content should be music to our ears, but in reality, it hasn’t been. How come? Check out the latest article by BiG Media’s CEO, Chris Bray, on ProductionHUB to hear his theory on why it hasn’t been music to the industry’s ears, how technology will be production’s savior, and how you can survive in the new era of media.
Here is a fantastic article on Forbes illustrating how creatives are adopting AI into the artistic process. The Adobe study states that 75% of creatives believe their work has become more complex; and 74% said they spend over half of their time on repetitive, primarily uncreative tasks such as process management and solving technical issues. AI is a valuable tool that frees up creatives to be more creative!