Every week you hear about another major media company increasing its hours of original content. This has created an “arms race” for original programming at traditional cable media companies. For those in the production game, all of this investment in original content should be music to our ears, but in reality, it hasn’t been. How come? Check out the latest article by BiG Media’s CEO, Chris Bray, on ProductionHUB to hear his theory on why it hasn’t been music to the industry’s ears, how technology will be production’s savior, and how you can survive in the new era of media.

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